Monday, 16 July 2012

Research - Director Research



Director - Mickey Finnegan

Mickey Finnegan has quickly emerged as one of the exciting new directors in the music video industry. His signature editorial and colourful style has garnered him videos by some of the biggest names in music including LMFAO, Cee Lo Green, Dev, Katy Perry, Lil Jon and many more.
His videos have been featured on MTV, BET, and FUSE. He saw early success with his first music video he ever directed being "Jam of the Week" and has continued to direct clips that find themselves on 106 & Park's top 10 countdown, including his number one video for Soulja Boy's "Pretty Boy Swag." His music video for LMFAO's "Party Rock Anthem" is one of the most watched videos on YouTube eclipsing 230 million views. It was also nominated for an MTV VMA in 2011 for Best Choreography.

Mickey is based in Los Angeles and graduated from the University of Southern California's Cinema-Television school.

Some of Mickey’s work






Director - Marc Klasfeld

Marc Klasfeld  is an American music video director. He has directed over two hundred music videos for artists such as Katy Perry, Jay-Z, Kid Rock, Red Hot Chili Peppers, Nelly, Foo Fighters, Jewel, Sum 41, Avril Lavigne and many others with multiple MTV award wins and nominations. He has also written and directed commercials, independent films and documentaries.
He is also the founder of Rockhard, a music video production company that also houses directors Ray Kay, Sanaa Hamri, Sarah Chatfield, Mickey Finnegan, Mark Staubach and Steve Jocz. Rockhard has produced videos for Justin Bieber, Lady Gaga, LMFAO, Britney Spears, Aerosmith, Prince, Mariah Carey, Kelly Rowland, Jessie J, Willow Smith, Adam Lambert and many others.

Some of Marc’s work





Media Preliminary Music Video



 

How has this exercise informed your own project?

Ashley and I produced this short music video of “Dancing in the street” with the intention of using the green screen. As we rushed the setting up of the green screen we were unable to use it to its full capability, this is due to lighting it wrong so there were some shadows cast during filming. During the editing process it was near on impossible to get rid of the shadows, so we improvised and overlaid images into the video. Over all I feel the preliminary music video went rather well and I will take these improvements and use them in my main music video in September.

Monday, 9 July 2012

Media Music Video Research




Track: I’m all yours                                              
Artist: Jay Sean                                    
Director: Gil Green                                
Release Date: 22nd May 2012
Length of video: 4:09
Number of shots in entire video: 228
Average length of shot: 1.8 seconds
.
Number of shots in 30 second segment: 25
Within the 30 second segment there are -
Number of CU: 5
Number of ECU: 0
Number of LS: 3
Number of MS: 3
Number of panning shots: 2
Number of tilts: 0
Other shots: 12


Shot number
Shot type
Shot length
Description
Edit to next shot
1
Over Head
 1
City View
Straight Cut
2
Quick Pan
 2
City View
Straight Cut
3
Over Head
 1
City View
Straight Cut
4
Long Shot
 1
City View
Straight Cut
5
Long Shot
 1
City View
Straight Cut
6
Over Head
 1
Above the car
Straight Cut
7
Long Shot
 1
Looking at the car
Straight Cut
8
Long Shot
 2
Car
Straight Cut
9
Panning Close Up
 5
Close up of car and zooming out
Straight Cut
10
Over Head
 1
View of the car
Straight Cut
11
Over Head
 1
Of Jay inside the car
Straight Cut
12
 Close Up
 1
Women on the beach
Straight Cut
13
 Close Up
 1
Women on the beach
Straight Cut
14
 Mid Shot
 1
Two women walking down the beach
Straight Cut
15
 Long Shot
 2
Of car
Straight Cut
16
 Long Shot
 1
Car
 Fade to Black
17
 Panning Mid Shot
 1
Women walking along side of cars
Straight Cut
18
 Long Shot
 2
Jay Sean and cars
Straight Cut
19
 Close Up
 1
Pitbull
Straight Cut
20
 Mid Shot
 1
Jay Sean and friend
Straight Cut
21
 Close Up
 1
Girl with sunglasses on
Straight Cut
22
 Mid Shot
 1
Of Pitbull
Straight Cut
23
 Long Shot
 0.5
Friends greeting on the beach
Straight Cut
24
 Long Shot
 0.5
Friends greeting on the beach
Straight Cut
25
 Panning
 1
Jay Sean
Straight Cut