Monday, 10 December 2012
Evaluation
1. In what ways does your media product use, develop or challenge forms and conventions of real media products?
When I came to creating my digipak I thought very closely
about the forms and conventions of real media products. For example my Signum
logo I created at the top of my digipak is bold and stands out from the rest of
the digipak. The text I chose is called IMPACT, and it does live up to its name
as it creates an impact on my digipak. I think the text stands out well and is
well suited for my artist and digipak. I decided to keep the look of my digipak
the same throughout; I did this by keeping the same text. During my research
and planning I figured out that that the most popular digipaks have the same
style throughout, I took this research and put it into practise when it came to
creating my own digipak.
When I created my magazine advert I had the same intentions
as my digipak, by creating something that jumps out the page and grabs the reader’s
attention. My title does exactly this;
the font used is bold and has a black shadowing around it, allowing the reader
to notice it. This title I created for my artist will be remembered by my
target audience and it is what they will relate the album too.
The setting and location of my magazine advert was again
completely designed on a computer. The red grungy background I created myself
my using several different brushes in Photoshop. This allows my magazine advert
to stand out when a reader turns over the page. My magazine advert looks the
same as my digipak. The theory behind this was s that the reader would already
have the image of the digipak in their head once they saw the advert. On the
title of the album “What Ya Got 4 Me” I used a gradient effect causing the text
to have two different shades of colour. I felt this allowed the text to stand
out even more. Using all of these different effects from the editing of my
characters image to the use of effects on the text have helped me to create my ‘Star
Image’ and has allowed me to reach the main target in advertising. To create a
product the client will remember and want to listen to over and over again.
2. How effective is the combination of your main product and ancillary texts?
Q2
4. What have you learned from your audience feedback?
When I came to creating my digipak I thought very closely
about the forms and conventions of real media products. For example my Signum
logo I created at the top of my digipak is bold and stands out from the rest of
the digipak. The text I chose is called IMPACT, and it does live up to its name
as it creates an impact on my digipak. I think the text stands out well and is
well suited for my artist and digipak. I decided to keep the look of my digipak
the same throughout; I did this by keeping the same text. During my research
and planning I figured out that that the most popular digipaks have the same
style throughout, I took this research and put it into practise when it came to
creating my own digipak.
The setting and location of my digipak was completely
designed on a computer. The red grungy background I created myself my using
several different brushes in Photoshop. This allows my digipak to stand out
from the rest. When creating the digipak I didn’t want it to look plain and
empty, so I thought by creating an interesting background image, any space left
would easily be filled and not as noticeable. The main character in the middle
of the digipak I would class as the prime element in the digipak and the image
that stands out the most. I have done this by adding effects to my characters
face to make him look more like a cartoon, and then added drop shadows to the
image along with a red outer glow. This allows the head to “POP” out of the
digipak and stands out to my target audience. This theory about having a main “Star
Image” comes from Dyer and from doing this I have followed the real media
conventions.
The star image of my character was taken as a close up to
show detail on the characters face and to allow him to stand out on the
digipak. In my draft design I had my characters image as a long shot showing
the majority of his body, also the image was unedited and didn’t fit in with
the rest of the digipak. During the process of creating my digipak editing was
used throughout and has a big part in the final product. When doing research
into the club genre I discovered that when creating a digipak, they never seem
to follow a theme. From finding this information I decided to create my digipak
completely away from my music video as I didn’t want it to look the same.
The setting and location of my magazine advert was again
completely designed on a computer. The red grungy background I created myself
my using several different brushes in Photoshop. This allows my magazine advert
to stand out when a reader turns over the page. My magazine advert looks the
same as my digipak. The theory behind this was s that the reader would already
have the image of the digipak in their head once they saw the advert. On the
title of the album “What Ya Got 4 Me” I used a gradient effect causing the text
to have two different shades of colour. I felt this allowed the text to stand
out even more. Using all of these different effects from the editing of my
characters image to the use of effects on the text have helped me to create my ‘Star
Image’ and has allowed me to reach the main target in advertising. To create a
product the client will remember and want to listen to over and over again.2. How effective is the combination of your main product and ancillary texts?
Q2
3. How did you use new media technologies in the construction and research, planning and evaluation stages?
Research and Planning
During the creation of my project I used many different
media technologies, and every stage was different. The first stage was my research and planning.
I main used the internet to find all my information out and used Microsoft Word
to record all of my findings. At the start I watched a lot of videos from the
likes of ‘Calvin Harris’ and ‘Example’ to get a feel of a real club video. I
haves used YouTube to its full potential to show my media product from start to
end. Another use of technology was the Canon 550D. “The EOS 550D packs a huge
18-megapixel sensor for super-fine images which can be enlarged up to poster
size without any loss of quality. Canon’s advanced DIGIC 4 processor ensures
lightning-fast start-up times, near-instant image review and grain-free
photography. Fantastic reproduction of colours and subtle tonal gradations make
this ideal for keen amateurs who want the best” (information quotes from http://www.jessops.com). I used the Canon
550D to take photographs of possible locations I could have used for my music
video. In the research section YouTube has been extremely helpful, having
videos at one click of a button 24/7 really helped with outer school research
also. Taking photos of possible locations was also important as it allowed me
to see the venues without physically being there. I could also look at them and
find the pros and cons about each one to narrow down my search.
During the planning section I once again used a range of
different technologies, Such as Microsoft Word and PowerPoint. I used Microsoft
Word the majority of the time to type up my planning stages to then be added to
my blog. Using word also allows me to correct any spelling or grammar errors
before uploading it to the internet. To show I had used different technologies
I also used Microsoft PowerPoint. I used PowerPoint to present my genre
research and possible plans; I also did the same thing for costume. Once I had
created my PowerPoint presentations I uploaded them to a file sharing website
called ‘Scribd’ (http://www.scribd.com)
which once uploaded, it allowed me to share my PowerPoint’s on blogger. Another
media technology used was email. I used email to contact the owners of my
chosen track to ask their permission to use it. Email allowed me to contact the
artists quickly and free, whereas if I were to send a letter it would have been
hard to find an address and would have taken over a week to post.
Filming
When it came to filming the music video, I used two
different types of cameras. First of I used the Sony XDCAM EX PMW-EX1-
“The XDCAM EX expands upon Sony's XDCAM line of tapeless
acquisition systems, using flash memory technology: the SxS memory card
specification, with high-speed transfer technology compliant to the ExpressCard
industry standard. This camcorder is based on MPEG-2 compression technology
with three, ½-inch imagers. It is switchable between 1080/60i and 720/60P, and
capable of recording 1080/50i/30P/25P/24P and 720/50P. The camera also has slow
and quick motion functionality.” (Quote taken from http://www.dooyoo.co.uk)
This camera was only used for one section of the music
video. I used this camera for the plane landing and taking off. I set the camera on auto focus which allowed
me to have more control over the quality of the image whilst I was zooming into
the plane. I also had to manually set the white balance on the camera to
portray the real colour the morning sky was showing.
The second camera used and the main camera used throughout
the music video was a Canon EOS 550D which I mentioned in my research and
planning.
This camera was used throughout the rest of the video. I
have used this camera in the past and was much more comfortable at using it, so
filming the rest of the music video went very smoothly. Once again I had this
camera completely on manual focus and had to set the white balance. On the 550D
I managed to set the camera to take 50 fps (frames per second) for the sunset
shot. I did this so that in the editing stage the footage will play at 25fps
and the sunset will look twice as fast without me adding any effects to it.
Once I had finished the filming stage of my project, I then
went into the editing stage. For editing my video I used a program called ‘Sony
Vegas Pro 12’. When the videos were placed into Vegas Pro they could all be
viewed, edited and cut down in the timeline. I have used this program in the
past so it was really easy to edit on and I felt comfortable to use it. I did
however learn new features that Sony Vegas Pro 12 has such as many effects and
transitions that I haven’t used before. I used a flare effect for the fast pace
driving clip to make the car look like it was driving faster than it was. It
also gives a sifi feel to the video. I also used a combination of chrome keying
filters to edit the black background out of a firework display I had filmed a
few weeks before shooting. Once this was editing I superimposed the fireworks
and looped them on the landscape panning shot across Nottingham, I felt this
gave an illusion of the whole city celebrating.
Ancillary
Texts
Finally I created my digipak and magazine advert using Adobe
Photoshop. In Photoshop I used different artistic filters on an image of my
main character to allow him to look fake/cartoon like. My background image I make
using different grunge brushes I had downloaded from the internet. Using these
along with different tones of red allowed me to create my nice one of a kind
background. The use of text on my digipak and magazine advert were the same
font. I used a preinstalled text called ‘IMPACT’ I added drop shadows and
colour gradient effects to make it stand out from the background.
When evaluating the technology used it was defiantly appropriate
for creating both my magazine advert and digipak. I have learnt new skills in
using Photoshop and I feel I am much stronger at using it now. Although if you
were new to Photoshop, it would be ideal to once again use YouTube to look up
some tutorials to learn the basics.
Q4 from matthall107
Monday, 29 October 2012
Construction
Filming
Sunday 23rd September 2012 - Today was the first day of filming. I went out at 2am this morning in the hope to get a nice shot of a plane landing at night. Unfortunately I missed the early plane and had to wait until 6:50am for the next plane. Although it wasn’t the correct shot at first, I think it shows a lot more detail and the sunrise really makes the shot.
Wednesday 3rd October 2012 - Today was the main day of filming. As the weather was really good today I managed to get all of the outdoor shots I wanted. I feel the glare from the sun really gave the video a sense of wow factor and allowed my footage to come out a lot more crisper.
Friday 7th October 2012 – Today was the final day of filming. Although I didn’t get the expected turnout for the shots, I feel the amount of footage that was shot during the night will be more than enough to create an impressive music video.
Magazine Advert
Digipak Construction
Sunday 23rd September 2012 - Today was the first day of filming. I went out at 2am this morning in the hope to get a nice shot of a plane landing at night. Unfortunately I missed the early plane and had to wait until 6:50am for the next plane. Although it wasn’t the correct shot at first, I think it shows a lot more detail and the sunrise really makes the shot.
Wednesday 3rd October 2012 - Today was the main day of filming. As the weather was really good today I managed to get all of the outdoor shots I wanted. I feel the glare from the sun really gave the video a sense of wow factor and allowed my footage to come out a lot more crisper.
Friday 7th October 2012 – Today was the final day of filming. Although I didn’t get the expected turnout for the shots, I feel the amount of footage that was shot during the night will be more than enough to create an impressive music video.
Magazine Advert
Digipak Construction
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